The extraordinary Authentic Formula in this Bottle is very dense and concentrate so it is recommended to mix it inside The Nuru Mixing Bowl with water, on a ratio of one part of Gel to one part of water for a Nuru Massage or use it straight out of the bottle for Shower/Tub play. The Authentic Nuru Gel in this bottle is formulated from the highest quality ingredients. Including powerful moisturizing and detoxifying Nori Seaweed and antioxidant Grapefruit extract. This gel is WATER Based, Taste-free, fragrance-free and Stain-free. It has a fluent clear elastic slippery consistency and it is 98% Natural. MADE IN USA! Ingredients: Purified Water (Aqua), Glycerin, Disodium EDTA, Gluconolactone, Laminaria Japonica (Seaweed) Extract, PEG 115M, Sodium Benzoate, Sodium Hydroxide, Trehalose, Vitis Vinifera (Grape) Seed Extract.